The PETCO brand is more than pet supplies; it is a brand of pet ownership and pet care, and the brand experience is very much centered in-store. Customers are encouraged to bring their pets shopping, and secondary services offered including grooming, training, vaccination, and even pet photography. Pet adoption also allows customers to start their pet ownership journey in-store.
To help create a welcoming retail environment, PETCO relies on Mood Media to provide in-store music and messaging. The music is a blend of family-friendly favorites. Tracks from the 70s, such as Fleetwood Mac and Elton John, are mixed with contemporary songs from artists including U2, Jason Mraz, John Mayer and Colbie Caillat.
Localized event and in-store services connect each PETCO store to customers and the wider local community. Mood Media programmed a custom audio solution utilizing its messaging capabilities to generate awareness of in-store programs, highlight promotions, educate customers and build loyalty with overarching brand messages. The system allows location-specific message targeting to be deployed to support store specific events, which range from holiday events for owners and pets to PETCO Foundation fundraisers and from the National Chihuahua Races to Hamster Ball Derby.
The messaging system is also used for employee communications, allowing management to share special messages and instructions before opening hours and after close.