Point of Purchase Advertising International (POPAI) today announced the winners of the 2nd annual POPAI Global marketing At Retail Awards at GlobalShop in Las Vegas. Mood Media Muzak received a Gold award for its work with New Look’s flagship retail store in Dublin.

From Christie MicroTiles, an innovative LED visual display technology, to VIP changing rooms, Mood Media’s work transformed New Look’s retail store into a memorable brand experience that strengthened the store’s relationship with consumers and built brand loyalty. A particularly popular feature is the new in-store Digital Photo Studio that allows customers to model New Look’s fashions for the camera and select their favorite digital photos that can be shown on the store’s LED visual display as well as sent to friends via email and facebook. Don’t believe us? Check out this video and see for yourself.

We competed against more than 200 of the best and most innovative companies around the world. In order to even qualify for this event, the entrants were required to have won Display of the Year or Gold awards from the 2011 Awards Contest run by POPAI Chapters in Australia, New Zealand, France, DACH, Hungary Italy, North America, South Africa, the United Kingdom or Ireland.

Richard Winter, POPAI president, said this award reflected the intensity of competition and innovation in the marketing and retail industry.

“We saw an exceptionally high-quality field of contenders vying for this year’s POPAI Global Marketing At Retails Awards,” Winter said. “It is a significant achievement to have made the qualification to be eligible to participate in this global awards program, and our warmest congratulations go to all the nominees that entered.”

Mark Elfenebin, North American president of Mood Media, is thrilled to take home the POPAI Gold award. “This is a significant achievement for our company and a testament to the great work we produce for our customers,” Elfenbin said.

To learn more about the winners and award, here is the POPAI release: http://popai.com/2012/03/01/popai-global-marketing-at-retail-award-winners-announced/?utm_source=rss&utm_medium=rss&utm_campaign=popai-global-marketing-at-retail-award-winners-announced

Check out the New Look video and tell us what you think!