If you’re a true music lover, this post is for you.

Mood Media Muzak is restoring a rare collection of 20,000 never-released master recordings – discovered in its archives – from the top artists of the 1930s, ‘40s and ‘50s. Announced at this year’s Grammy Awards, the restoration of these unique recordings marks an historic moment in the music industry. Now, generations of the most influential artists from our cultural songbook will once again be able to share their talents and inspiration with today’s artists.

At a special Grammy Awards event, Mood Media Muzak, the Grammy Museum and Gucci announced that the trio was teaming up to restore this piece of music history – and more importantly – make it accessible for the public to explore and enjoy as part of a new and permanent exhibit at the Grammy Museum in Los Angeles.  Topped off with a stellar performance from recording star Jennifer Hudson, the evening highlighted the mission and importance of the unique collaboration.

For Mood Media Muzak, the Recording Academy’s Grammy Museum was the perfect partner and ideal venue to showcase its archive. As Bob Santelli, Executive Director of the Grammy’s Museum said at the announcement, “The restoration of these recordings mark a historic moment in music, allowing past generations of important musicians to communicate with future ones.” But, despite the significance of such an effort, the restoration process of the master library from discs and tape to digital would be an extremely costly and timely endeavor. Enter Gucci …

Gucci has counted many iconic musical artists among its most loyal clientele and has a great tradition of supporting the preservation of the arts. So, as part of an exclusive three-year deal between Gucci Timepiece and Jewelry and the Recording Academy, the company will help finance the digitization. Here is the Grammy’s release: www.grammy.com/news/jazz-legend-fats-waller-to-get-digitized

As the lengthy archive restoration project moves forward, so too does the creation of its future home – the Mood Media Muzak Archive Exhibit at the Grammy Museum in Los Angeles, which is scheduled to open to the music-loving public in late May of this year.

Thanks to this unique partnership, Mood Media Muzak will always have a place to celebrate its past—as it continues to build the future of in-store media.

What do you think about this endeavor and partnership? Would you want to explore the new exhibit when it opens?