Sleepy’s soothes shopper environment with Mood Media’s in-store media solutions
In-store media specialist to provide music, messaging and specialist technology
to more than 700 retail showrooms
Charlotte, September 28 – Mood Media Corporation (TSX:MM/ LSE AIM:MM), the leading in-store media specialist, has won a contract to supply mattress retailer Sleepy’s with in-store music and messaging for more than 700 retail showrooms across the United States.
The music consultants at Mood Media have developed custom playlists for use in-store comprised of major label artists. Popular Pop and Rock hits will give the in-store soundtrack familiarity, and it will be updated regularly to stay on top of music trends.
Targeted in-store messaging will broadcast across Sleepy’s store network, which allows Sleepy’s to offer its vendors a way to promote their brands. Sponsored vendor messages are store specific, enabled by Mood Media’s Internet enabled media player, a great communications tool to broadcast promotions and drive sales at the point-of-purchase. With Mood Media’s proprietary and PCI compliant Internet-delivery media platform, any message or song can be updated across the network of stores within 15 minutes.
Further to the revenue Sleepy’s may generate from vendor sponsored messaging, Mood Media’s sister company Mood Entertainment will supply custom branded compilation CD’s available for resale in select stores, which will provide an additional revenue stream for Sleepy’s at each of their stores.
“At Sleepy’s we pride ourselves on delivering great value to our customers and as such we expect the same in return from our partners. Mood Media was the one company that demonstrated that they understood our philosophy and objectives. They went out of their way to make us happy” said Angelo Volonakis, Director Planning, Design & Construction at Sleepy’s.”
The features of the Media Player provided by Mood Media were an important consideration for Sleepy’s. The players are reliable and energy efficient; sit securely on Sleepy’s IT infrastructure and use network bandwidth efficiently. Most updates are automatically scheduled at night when network traffic is low, but when updates are made during business hours the player will limit the amount of bandwidth used and can preferentially update messages first so that updates don’t conflict with business-critical network traffic.
Mood Media will also provide quality in-store sound systems to all new Sleepy’s locations. The retailer expects to add 60 to 100 new locations each year for the foreseeable future.
“Sleepy’s is a legacy client of Muzak, the North American in-store media business Mood Media acquired in May 2011,” said Mood Media CEO and Chairman Lorne Abony. “Because of that merger we can now combine Muzak’s large, reliable service network with Mood Media’s Internet-delivery platform and offer North American retailers a smart, high-quality solution that represents a great value.”